• Who We Are

    2BE is a modern beverage brand rooted in the belief that great drinks can elevate any moment—without compromising your clarity, health, or tomorrow. We make sparkling wines and social beverages that are non-alcoholic by design, so you can connect more deeply, recover more fully, and live more intentionally.

  • Our Mission

    To make it easier—and more joyful—to say yes to a better tomorrow.

    Whether you’re winding down or toasting something big, 2BE is crafted to support your goals, your vibe, and your future self.

  • What We Make

    We offer non-alcoholic and <0.05% ABV sparkling wines designed for people who want to drink less—or not at all—without sacrificing the feeling of celebration, flavor, or style.

    Coming Soon:

    • 2BE Blanc – Crisp, dry, celebratory
    • 2BE Rosé – Fresh, fruit-forward, beautifully balanced


    Our beverages are:

    ✔ Crafted for adult palates

    ✔ Naturally low in sugar. Only 25 calories a glass!

    ✔ 100% vegan and gluten-free

    ✔ Beautifully packaged for gifting or self-enjoyment

    ✔ Award-winning taste in blind testing

  • Taste Validated

    2BE has earned recognition where it matters most:

    • #1 & #2 ranked in blind taste test against 11 leading non-alcoholic wines—selected by sophisticated international palates
    • Top taste reviews from executives at a leading wine distribution company

  • 2BE The Best You

    “When industry experts and discerning consumers both choose 2BE, you know we’ve got something special.”

     This kind of dual validation sets us apart:

    • Consumers chose us (market validation)

    • Industry professionals chose us (trade validation)

    • We’re built to succeed in both B2C and B2B channels

    • Distributors know: this isn’t just another product—it’s a proven winner

Meet The Founders

  • Alexandra Chuck

    Co-Founder & Chief Executive Officer

    Creative soul. Energy bringer. Voice of the brand.

    Alexandra has always been drawn to what brings people together: a good drink, a great laugh, the perfect playlist, or a mission.

    She’s built brands, launched beverages, and helped big ideas find their voice—but 2BE is different. It’s personal. It’s joyful. It’s about choosing clarity over noise, and presence over pressure.

    “2BE is for everyone who wants to toast something real, without trading tomorrow for tonight.”

    She still believes the right drink can change your night—and maybe even your life.

  • Tony King

    Co-Founder & Chief Sales Officer

    Warm heart. Hospitality lifer. Global connector.

    Tony grew up in a hotel in Zimbabwe and has been in the business of care and connection ever since—cooking, bartending, guiding safaris, and running one of the largest beverage teams in the West.

    He’s poured drinks on three continents and served thousands of guests, but his favorite moment is still the quiet clink of two glasses when the company is just right.

    “Great drinks connect people. And I believe 2BE is redefining what connection tastes like.”

    At 2BE, Tony brings the warmth, the welcome, and the deep knowledge of how—and where—great drinks belong.

  • James Chuck

    Co-Founder & Chief Strategy Officer
    Big thinker. Quiet rebel. Builder of better ways.

    James has always asked deeper questions: What makes something worth toasting? How do we create things that last? What if the best celebration didn’t cost you the next morning?

    He understands that our most precious asset is our time—and that the best drinks should honor it, not waste it.

    He’s built brands, advised companies and cities, worked in post-war Bosnia and helped tell stories that move people. With 2BE, he’s on a mission to offer something simple and extraordinary: a drink that makes you feel more like yourself—not less.

    “I love that we can offer something real and beautiful to people who are rethinking how they celebrate. This isn’t an imitation. It’s an upgrade.”

    He lives in Reno–Tahoe, where mountains, music, and family fuel the spark.

Our Difference

2BE is not a compromise. It’s a celebration of presence.

2BE isn’t about giving something up—it’s about gaining more. We're not trying to mimic alcohol. We're elevating what it means to celebrate.

Because we wanted something that could stand proudly on any table. Something with elegance, but without the edge. Something that felt like joy—with nothing to regret.

We made this for the mindful, the celebratory, the curious, the ones choosing differently.

We made it for you.

Where To Find 2BE

We’re rolling out in select stores and restaurants across Nevada and California, with online delivery coming soon—straight to your door. And the best part? We’re preparing to expand nationwide in 2027.